|
About Roseda Beef
About 60 years ago, the beef industry changed. In a rush to get beef to market, breeding cattle became less about quality and more about quantity. Dry aging beef for flavor and tenderness was left behind. So, when I started Roseda Beef, I went back to the old days. With the help of computer technology, we select breeding traits, like marbling, that will produce a great eating experience for our customers. In fact, we guarantee it.
Most of all, we returned to the days before mass production. Our grandparents didn't feed their cattle growth hormones or daily antibiotics; nor do we. Sometimes less is more. We run Roseda as a farm, not a factory. I think you'll taste the difference in every delicious bite of Roseda Beef.
Ed Burchell, Owner
|
